Learn from Andy Cunningham – the PR pro that launched the Apple Mac, NeXT and Pixar alongside Steve Jobs.
Andy Cunningham argues that positioning isn’t the same as branding, which is a fatal mistake business leaders often make. Positioning is the rational, intellectual side and branding is the emotional side. A company must first know itself (establish its position) before it can express its identity (execute its branding). Andy presents a clear step-by-step framework that will help attendees determine their company’s precise position in the marketing landscape, and learn how to use this positioning to guide successful brand efforts that build market momentum.
For more info & to register VISIT HERE
Cloud Native Security Practises on AWS
Depending on where you are in your AWS cloud journey, it is critical to take responsibility for protecting your data and intellectual property in order to reduce the risk of a major attack. An attack could result in an expensive outage or a major disruption with potentially business-ending consequences.
Amazon provides a plethora of security services and tools to secure practically any workloads, but the administrator has to actually implement the necessary defenses. Join us for an interactive, hands-on workshop facilitated by Atlassian Cloud Engineer Alec Posney.
For more info & to register VISIT HERE.
In recent years, the field of machine learning has come to play a crucial role in decision making by commercial and government agencies and found use in a wide range of research applications, prompted by the astounding growth of data collection. This workshop will introduce the field of machine learning, its current and future applications and what people need to know before investing in this technology.
The workshop is facilitated by Professor Geoff Holmes who has led the Machine Learning group at the University of Waikato for 10 years and has made significant contributions to major conferences in machine learning and data mining (including 120 academic publications).
THIS WORKSHOP IS NOW SOLD OUT: to join the waitlist VISIT HERE